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Retailing florist crops through mass merchandising outlets: Rochester, New York and Hartford, Connecticut

, : Retailing florist crops through mass merchandising outlets: Rochester, New York and Hartford, Connecticut. [Publication] Department of Agricultural Economics, Cornell University (A.E.Res.75-8): 22

Surveys were conducted in Summer 1974 to collect information on flower retailing in the Rochester, New York, SMSA and the Hartford, Connecticut, SMSA. A mail questionnaire with telephone follow-up secured sales information from possible florist crop retailers such as retail florists, growers, wholesalers, food and general merchandise stores, garden centres, and roadside markets.


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