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Revamped packaging helps ice cream sales increase 30% in year


, : Revamped packaging helps ice cream sales increase 30% in year. American Dairy Review 39(7): 62, 64

A case is described of greatly increased ice cream sales associated with a switch to round 0.5-gal containers, changes in package graphics, return to natural flavouring and an increase in butterfat content to 12%. The package lid has a rim which is colour-coded to help shoppers identify the flavour inside, and it features a see-through window in the shape of an ice cream scoop.

US$29.90


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