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Survey of use of local radio, Yorks/Lancs region


, : Survey of use of local radio, Yorks/Lancs region. Report, Regional Advisory Methods Committee, Yorks/Lancs Region, ADAS (4): 34

The survey aimed to discover the present and potential farming audience to farming programmes on Radios Humberside, Leeds and Merseyside, and to obtain farmers' views on the timing and content of such programmes. For Radio Humberside a questionnaire was sent out to 949 farms; the final valid response was from 602 farms. If these data are applied to the whole farming population with access to this station, it gives a potential audience of 1,566 farmer households.

US$29.90


Other references

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