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Research on tourism brochures and posters. (A thematic, semiological and pragmatic analysis)


, : Research on tourism brochures and posters. (A thematic, semiological and pragmatic analysis). Estudios Turisticos (57/58): 261-267

It is generally agreed that tourism brochures, pamphlets and posters are an important part of tourism publicity and marketing, greatly affecting consumers' choice of holiday region both nationally and internationally. A study is made of the efforts in this direction of the Spanish Tourism Institute, and these are compared with tourism publicity in other countries.

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