A goal programming model for allocating state promotional effort to regional markets in accordance with tourism potential
Davis, K.R.; Taylor, B.W., 1980: A goal programming model for allocating state promotional effort to regional markets in accordance with tourism potential. Journal of Travel Research 18(4): 24-30
The article describes a goal-programming approach for allocating a state's promotional effort to specific regions of the country based on the tourism potential of these regions. As such, the model does not optimize but offers guidelines for states to allocate their promotional effort. Allocation is based on several variables which reflect tourism potential, including income variables, travel propensity variables, a gravitational variable, and demographic variables.DOI: 10.1177/004728758001800404
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