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A marketing mix programme for cultured milk beverages

, : A marketing mix programme for cultured milk beverages. Deutsche Milchwirtschaft 31(26): 1102-1106, 1108

This paper, presented at the 1979/80 special seminars on cultured milk beverages in Lubeck, German Federal Republic, analyses the cultured milks market by identifying target groups of consumers on the basis of age, type of household, field of work, and leisure patterns.


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