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Marketing opportunities in Europe

, : Marketing opportunities in Europe. Journal of the Society of Dairy Technology 43(4): 115-117

This paper was given at the 1990 Spring Conference entitled 'A New Decade in Dairying' (Harrogate, Yorkshire, UK, 25-28 March 1990). A table displaying the increase in sales in Europe of chilled desserts such as yoghurt and ice cream is included as an example of the increased popularity of chilled convenience foods.


DOI: 10.1111/j.1471-0307.1990.tb02461.x

Other references

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