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Assessing the contribution of attitudinal variables in international models of food consumption

, : Assessing the contribution of attitudinal variables in international models of food consumption. Journal of International Food and Agribusiness Marketing 8(4): 79-98

This study compares the predictive ability of attitudinal variables with that of demographic variables in an international context. Using hierarchical regression analysis, the contribution of attitudinal variables to five models of food purchase behaviour in urban China is evaluated. The results of the study indicate that, in some circumstances, multinational firms might choose to omit attitudinal measures in international consumer studies.


DOI: 10.1300/J047v08n04_04

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