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Taste or health: A study on consumer acceptance of corn chips


, : Taste or health: A study on consumer acceptance of corn chips. Food Quality and Preference 9(4): 267-272

The relative contributions of taste and health considerations on consumer liking and purchase intent of corn chips was examined. Eight types of commercial corn chips were evaluated by 305 adult consumers who also completed a brief questionnaire on food habits. Data were analysed using factor analysis. Purchase intent of corn chips was strongly related to degree of liking and to several key sensory attributes including saltiness, corn flavour and greasiness.

US$19.90

DOI: 10.1016/s0950-3293(98)00006-8


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