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Designing and positioning food services for multicultural markets

, : Designing and positioning food services for multicultural markets. Cornell Hotel and Restaurant Administration Quarterly 40(6): 76-87

A study that compares the food-service preferences of individuals from three different language groups (English, Japanese, and Spanish, n=452). Using probabilistic discrete-choice analysis (DCA), researchers examined the desired food-service attributes of passengers waiting at the international terminal at O'Hare airport, Chicago, USA. The DCA process proposed different hypothetical changes for the four restaurants operating in the terminal's food court.


DOI: 10.1016/s0010-8804(00)87467-4

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