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Comparing the effectiveness of interpretive and sanction messages for influencing wilderness visitors' intended behavior


, : Comparing the effectiveness of interpretive and sanction messages for influencing wilderness visitors' intended behavior. International Journal of Wilderness 8(2): 20-25

A laboratory experiment was designed to compare the effectiveness of sanction and interpretive written messages for influencing wilderness visitors' intended behaviour in the USA. Questionnaires were presented to 237 people assigned to one of 3 treatments (control, sanction, or interpretation). Each viewed a series of slides of a hypothetical wilderness outing.

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