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Ice cream in China. A market with great potential

, : Ice cream in China. A market with great potential. Latte 26(8): 38-42

At present, the annual per capita consumption of ice cream in China is 0.8 litres, vs. 7.9 litres in Japan and 22 litres in the USA. In 2000, the consumption of ice cream increased by 30% due to price reductions and energetic marketing, although there was no decrease in the cost of production, since the price of sugar increased by 28%. There are around 1000 manufacturers of ice cream in China, of which Wall's and Nestle manufacture more than 1 million litres annually.


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