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Introducing Web technology in a small peripheral hospitality organization

, : Introducing Web technology in a small peripheral hospitality organization. International Journal of Contemporary Hospitality Management 13(4/5): 241-250

The emergence of global electronic markets on the Internet has been seen as an opportunity for small and medium-sized tourism enterprises to improve their competitive position. However, several barriers hinder small hospitality organizations from capitalizing on information technology (IT) and the Internet. This paper reports on an action research programme of introducing Internet technology in a small hotel located in a peripheral region of Finland.


DOI: 10.1108/09596110110395938

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