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Local residents' monetary evaluation of sports events

, : Local residents' monetary evaluation of sports events. Managing Leisure 9(3): 145-158

This study presents an empirical analysis from the 1997 World Championship in Skiing, hosted in Trondheim, Norway. Surveys focused on local residents' (n=402) assessment of the major sport event and revealed that more than three out of four would have voted yes if a referendum was staged. This proportion was stable before and after the event. Peoples' monetary evaluation depended on how the question was framed.


DOI: 10.1080/1360671042000273873

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