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Private labels, retail configuration, and fluid milk prices


, : Private labels, retail configuration, and fluid milk prices. Research Report Food Marketing Policy Center, University of Connecticut (82): 18 pp.

This paper investigates the impacts of store brands (i.e., private labels) and retail characteristics (scanners; delicatessen, bakery, and pharmacy departments; ATMs; restaurant and store size) on fluid milk prices using 1740 supermarket-level observations from four cities in the USA.


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