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Of flies and honey and vinegar


, : Of flies and honey and vinegar. Journal of nutrition education 17(3): 105-107

Insights for nutrition educators dealing with the media are presented in this article written by members of the Good Housekeeping Institute. The purpose of this article is to inform nutrition educators that there is great potential benefit in dealing and interacting with the media. Suggestions include such things as: the use of compliments and constructive criticisms; how to handle the sensational media; audience appeal and appropriateness; being sure of the nutritional facts; using the appropriate language level; and using titles, coverlines and blurbs advantageously. In conclusion, the authors reiterate that it can be very beneficial to work with the media rather than to work against the media.(mp)

US$19.90

DOI: 10.1016/s0022-3182(85)80218-1


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