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Consumer preference for imitation milk beverages

, : Consumer preference for imitation milk beverages. Am. J. agric. Econ, Urbana, Ill., 51: 5, 1637-44

There are two broad categories of imitation milk: (1) a beverage containing non-fat milk solids with the milk fat replaced by vegetable fat (filled milk); and (2) a beverage containing no milk products (synthetic milk). The study estimates the potential impact of filled and imitation products on the dairy industry in the USA by determining consumer preference. It was found that on the basis of consumer preference, filled milk has ithe capability to compete with whole milk.


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