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Consumers attitude toward and intention to purchase traceable food an application of the theory of planned behaviour

, : Consumers attitude toward and intention to purchase traceable food an application of the theory of planned behaviour. Rivista Di Economia Agraria: 1, 119-150

In the European policy framework for food safety, traceability facilitates the withdrawal of foods and enables consumers to be provided with targeted and accurate information concerning implicated products. The attention of the scientific world towards this tool has grown during the last decade, as well as the interest of the public authority.


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