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Effective nutrition labeling of restaurant menu and pricing of healthy menu

, : Effective nutrition labeling of restaurant menu and pricing of healthy menu. Journal Of Foodservice: 5, 270-276. Ef

Providing nutritional information on restaurant menus may help customers make healthier eating choices. This paper presents the results of a two-phase study designed to identify (i) the most preferred amount of nutritional information for a menu, (ii) whether presentation of nutritional information influenced healthier choices, and (iii) whether people are willing to pay more for food choices they perceive to be healthier.


DOI: 10.1111/j.1748-0159.2008.00108.x

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