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Wellness efforts: hospitals boost education, awareness--without physician backlash

, : Wellness efforts: hospitals boost education, awareness--without physician backlash. Hospitals 66(8): 46-49

Prevention- and wellness-oriented marketing campaigns focus on consumers' health education needs, and can improve a hospital's standing with both consumers and physicians, executives say. Approaches vary widely, from wellness spots on a TV newscast to a direct-mail piece containing wildflower seeds.


PMID: 1559680

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